Discover Baijiu, China’s iconic grain spirit meaning “white liquor” or “white alcohol” in Mandarin. It is a traditional Chinese distilled spirit with a bold character and rich cultural heritage, and while relatively unknown in Australia, it is the most consumed spirit in the world by volume. Traditionally enjoyed neat in small glasses at celebrations and for toasts, baijiu’s is particularly popular around Lunar New Year. 干杯 (cheers!)